TechCrunch 摘要 (2023-06-07 07PM)

來源: Julie Wainwright is back with a new, venture-backed startup

摘要
The former CEO Julie Wainwright, teamed up with celebrity physician-nutritionist Melina Jampolis for a new startup named Ahara, a personalised nutrition company that provides recommendations to its customers by conducting various tests including at-home tests and health questionnaires. Ahara currently operates in beta, and states that it will operate on a freemium model, providing special benefits to its premium members. Ahara has raised $10.25M in a round led by Greycroft, with participation from others.

事實

💊 Ahara is a personalised nutrition company that offers special recommendations to its customers to improve their diet and lifestyle.

🏥 The company provides various tests including genetic, epigenetic, and biomarker tests along with a health questionnaire that asks them about their diet and health history, and their age and location to provide better services.

🌡️ Ahara tests can determine how effectively someone is metabolizing specific nutrients; how healthy his or her cells are; and which tests an individual’s blood levels for key nutrients like vitamin D and Omega 3s.

💰 Ahara operates on a freemium model that provides special benefits to its premium members.

📈 The former CEO of The RealReal stated that the company is capital-intensive, and it’s all basically one-off unique pieces of fashion product, making it challenging to produce profits.

💸 Ahara raised $10.25M in a round led by Greycroft, with participation from other firms and entrepreneurs.

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